PRIVACY POLICY
Effective Date: August 11, 2026
Last Updated: August 11, 2026
IMPORTANT SMS AND MOBILE PRIVACY NOTICE
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
The Road Less Traveled LLC does not sell, rent, share, or transfer mobile phone numbers, SMS opt-in data, or SMS consent to third parties or affiliates for marketing, promotional, or lead-generation purposes.
SMS opt-in information and consent are specific to The Road Less Traveled LLC and will not be transferred to another business for that business's marketing, promotional, or lead-generation purposes.
ABOUT THIS PRIVACY POLICY
The Road Less Traveled LLC ("RLT," "we," "us," or "our") respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://www.theroadlesstraveled.com, submit an inquiry or enrollment form, schedule a call, communicate with us by phone, email, or SMS, enroll in or participate in an RLT program, or otherwise interact with RLT.
If you have questions about this Privacy Policy or our privacy practices, contact us at:
The Road Less Traveled LLC
Chicago, Illinois 60647
Email: info@theroadlesstraveled.com
Phone: 773-342-5200
CALL RECORDING
By providing your phone number, scheduling a call, or speaking with our team, you consent to The Road Less Traveled LLC recording, transcribing, and reviewing phone and Zoom calls with you for quality assurance, training, and internal follow-up. Recordings are stored securely and retained for up to 365 days. To request that a call not be recorded, tell us at the start of the conversation.
1. INFORMATION WE COLLECT
The information we collect depends on how you interact with RLT.
Information You Provide to Us
We may collect information that you provide directly to us, including:
• Name
• Email address
• Mobile and other telephone numbers
• Mailing and billing address
• Parent, guardian, participant, and family information
• Program and trip interests
• Inquiry and enrollment information
• Scheduling and appointment information
• Account and payment-related information
• Communications and correspondence with RLT
• Contact and communication preferences
• SMS opt-in and consent information
• Other information you choose to provide
For individuals enrolling in or participating in RLT programs, we may also collect information reasonably necessary to provide our programs and support participant safety, including:
• Date of birth and age
• Emergency contact information
• Medical and health information
• Allergy and dietary information
• Behavioral or emotional support information
• Passport, identification, and travel information
• Transportation information
• Insurance information
• Demographic information
• Forms, waivers, and other program documentation
Please provide accurate and current information and notify us when your information changes.
2. INFORMATION COLLECTED AUTOMATICALLY
When you visit our website or use online services connected with RLT, certain information may be collected automatically.
This may include:
• Internet Protocol address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Date and time of visits
• General geographic information
• Website interactions
• Cookie and similar technology information
We may use cookies, pixels, analytics tools, and similar technologies to operate our website, understand how visitors use it, improve performance, measure marketing effectiveness, and maintain security.
You may be able to limit cookies through your browser settings. Disabling certain cookies may affect how portions of the website function.
3. HOW WE COLLECT INFORMATION
We may collect personal information through:
• The RLT website
• Inquiry and Get More Information forms
• Enrollment and application forms
• Scheduling and appointment forms
• Parent or participant accounts and portals
• Telephone calls
• Email communications
• SMS and text message communications
• In-person conversations
• Program registration and participation
• Customer service interactions
• Payment and transaction processes
• Surveys and feedback
• Other direct interactions with RLT
We may also receive information from service providers that help us operate our programs and services when permitted by law and consistent with the purpose for which the information was originally provided.
4. HOW WE USE INFORMATION
We may use personal information to:
• Respond to inquiries about RLT trips and programs
• Recommend programs based on a family's interests or needs
• Schedule and confirm calls or appointments
• Process applications and enrollments
• Create and administer customer or family accounts
• Provide trip and program services
• Communicate with parents, guardians, participants, and customers
• Send requested information
• Provide enrollment and application assistance
• Process payments and maintain account records
• Send payment or account reminders
• Collect required forms and documentation
• Coordinate travel and transportation
• Support participant health, safety, and well-being
• Prepare participants and families for RLT programs
• Respond to questions and customer-service requests
• Maintain business and financial records
• Prevent fraud and protect the security of our systems
• Comply with legal, regulatory, insurance, and contractual obligations
• Evaluate and improve our programs, website, and services
• Conduct analytics and reporting
• Send email marketing or promotional communications when permitted by law and consistent with your preferences
You may unsubscribe from marketing emails at any time using the unsubscribe link contained in those emails.
Service-related communications that are necessary to administer an inquiry, enrollment, account, trip, or program may still be sent when appropriate.
5. SMS AND MOBILE INFORMATION
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
The Road Less Traveled LLC does not sell, rent, share, or transfer mobile phone numbers, SMS opt-in data, or SMS consent to third parties or affiliates for marketing, promotional, or lead-generation purposes.
The Road Less Traveled LLC may collect mobile phone numbers and SMS messaging consent from individuals who communicate with RLT or provide a mobile number through an approved consent process.
For RLT website, enrollment, inquiry, and scheduling forms that display an SMS disclosure, providing a mobile phone number and submitting the form constitutes consent to receive the conversational and informational SMS messages described in that disclosure.
RLT may also obtain SMS consent through affirmative verbal consent during a telephone call or another consent method clearly disclosed to the consumer before messaging begins.
SMS messages may include:
• Responses to trip and program inquiries
• Requested follow-up information
• Appointment and call confirmations
• Enrollment and application assistance
• Payment and account reminders
• Required form and document reminders
• Trip preparation information
• Travel, safety, and program information
• Customer-service communications
• Other communications directly related to an inquiry, enrollment, account, trip, or RLT service
Message frequency may vary.
Message and data rates may apply.
You may opt out of SMS messages at any time by replying STOP.
For assistance, reply HELP or contact RLT at info@theroadlesstraveled.com or 773-342-5200.
You may reply START after opting out if you wish to opt in again.
SMS opt-in information and consent are specific to The Road Less Traveled LLC.
SMS opt-in information and consent will not be sold, rented, shared, transferred, or otherwise provided to another business for that business's marketing, promotional, or lead-generation purposes.
All categories of data sharing described elsewhere in this Privacy Policy exclude text messaging originator opt-in data and consent.
RLT may use service providers to deliver or process SMS communications on behalf of The Road Less Traveled LLC. Those service providers may receive mobile information only as necessary to provide messaging services to RLT. They may not use mobile phone numbers, SMS opt-in information, or SMS consent for their own marketing, promotional, or lead-generation purposes.
For additional information about RLT's SMS program, please review our SMS Terms and Conditions:
https://www.theroadlesstraveled.com/sms-privacy-policy
6. HOW WE DISCLOSE INFORMATION
IMPORTANT SMS EXCLUSION
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Nothing in this section authorizes RLT to sell, rent, share, or transfer mobile phone numbers, SMS opt-in data, or SMS consent to third parties or affiliates for marketing, promotional, or lead-generation purposes.
Mobile phone numbers, SMS opt-in data, and SMS consent are governed by Section 5 of this Privacy Policy and are excluded from the general data-sharing categories below.
SERVICE PROVIDERS
We may provide other personal information to vendors and service providers that perform services on our behalf, such as:
• Website hosting and administration
• Customer and enrollment management
• Scheduling
• Payment processing
• Email and communications
• SMS delivery and processing
• Travel and transportation support
• Data hosting and storage
• Analytics
• Customer support
• Insurance, accounting, legal, or professional services
• Security and fraud prevention
These providers may receive information only as reasonably necessary to perform services for RLT and are expected to handle information appropriately.
Any service provider processing SMS information for RLT may use that information only to provide the requested service to RLT. SMS opt-in data and consent may not be used by service providers for their own marketing, promotional, or lead-generation purposes.
LEGAL AND SAFETY REQUIREMENTS
We may disclose information if reasonably necessary to:
• Comply with applicable law
• Respond to lawful governmental or legal requests
• Enforce agreements or policies
• Investigate suspected fraud or unlawful activity
• Protect the rights, property, health, or safety of RLT, our participants, our customers, or others
• Address an emergency or safety concern
BUSINESS TRANSACTIONS
Other business information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.
SMS opt-in data and consent will not be transferred to another business for that business's marketing, promotional, or lead-generation purposes.
7. MARKETING AND ADVERTISING
RLT may use information to communicate with you by email about RLT programs, opportunities, news, or other information that may be of interest to you when permitted by law.
You may unsubscribe from marketing emails by using the unsubscribe link included in the message.
Our website may use analytics, advertising, or measurement technologies provided by third parties. These technologies may collect information about your browser, device, and use of our website.
Mobile phone numbers, SMS opt-in data, and SMS consent are not sold, rented, shared, or transferred to third parties or affiliates for marketing, promotional, or lead-generation purposes.
8. PAYMENT INFORMATION
When you make a payment related to an RLT program or service, payment information may be processed by third-party payment providers.
RLT may receive transaction-related information, such as payment status, billing details, and transaction records, but payment providers may process payment-card information according to their own privacy and security practices.
9. INFORMATION ABOUT MINORS
RLT provides youth travel and educational programs and may collect information about children and teenagers when necessary to respond to a family inquiry, process enrollment, administer a program, support participant health or safety, arrange transportation, or provide other requested services.
Information about minors may be provided by parents or legal guardians or collected as appropriate in connection with participation in an RLT program.
Our public website is not intended for children under 13 to independently submit personal information about themselves without the involvement or authorization of a parent or legal guardian.
If you are a parent or legal guardian and believe a child has submitted personal information to RLT inappropriately, please contact us at info@theroadlesstraveled.com.
10. COOKIES AND SIMILAR TECHNOLOGIES
RLT may use cookies and similar technologies to:
• Operate and secure the website
• Remember preferences
• Understand website traffic and usage
• Analyze site performance
• Improve website functionality
• Measure the effectiveness of communications and marketing
Some cookies are necessary for the website to function. Others may be used for analytics or measurement.
You can control many cookies through your browser settings. Restricting cookies may affect certain website functionality.
11. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing programs and services, maintaining business and transaction records, supporting safety and insurance requirements, resolving disputes, enforcing agreements, and complying with legal obligations.
When personal information is no longer reasonably necessary, we may delete, anonymize, or securely retain it until deletion is practicable.
12. INFORMATION SECURITY
RLT uses reasonable administrative, organizational, and technical measures designed to protect personal information.
No electronic transmission, website, database, or storage system can be guaranteed to be completely secure. You should use appropriate care when transmitting sensitive information electronically.
13. YOUR PRIVACY CHOICES AND RIGHTS
Depending on where you live and applicable law, you may have rights regarding your personal information, which may include the ability to:
• Request access to information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request information about certain disclosures
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
To submit a privacy request, contact:
info@theroadlesstraveled.com
773-342-5200
We may need to verify your identity before fulfilling certain requests.
To stop SMS messages, reply STOP to any RLT SMS message.
For SMS assistance, reply HELP.
To stop marketing emails, use the unsubscribe link included in the email.
14. THIRD-PARTY WEBSITES AND SERVICES
Our website and communications may contain links to websites or services operated by third parties.
RLT is not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review their privacy policies before providing personal information.
15. USERS OUTSIDE THE UNITED STATES
RLT is based in the United States.
If you access our website or provide personal information from outside the United States, your information may be processed and stored in the United States or other locations where RLT or its service providers operate, subject to applicable law.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
When we make changes, we will update the "Last Updated" date at the top of this page. Material changes may also be communicated in another appropriate manner when required.
17. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, SMS communications, or your personal information, contact:
The Road Less Traveled LLC
Chicago, Illinois 60647
Email: info@theroadlesstraveled.com
Phone: 773-342-5200
Website: https://www.theroadlesstraveled.com